Released on = July 31, 2006, 2:05 pm

Press Release Author = The Ballantine Corporation

Industry = Management

Press Release Summary = The Skin Cancer Foundation\'s extremely successful redesign
of its order form mail piece was recently featured in Ballantine\'s monthly direct
mail newsletter.

Press Release Body = The Ballantine Corporation\'s July 2006 issue of their Sample of
the Month newsletter featured The Skin Cancer Foundation\'s extremely successful
redesign of its order form mail piece. Ballantine\'s newsletter is a monthly online
publication that showcases direct mail projects they produce for their clients with
samples, strategies and results.

More information on their newsletter can be found at:
http://www.ballantine.com/newsletter.html

The issue featuring The Skin Cancer Foundation talks about how the Foundation uses
an order form mail piece to sell their patient education materials to
dermatologists. The order form featured in the newsletter was used to sell Sun &
Skin News, a quarterly newsletter for the general public, and the disease brochure,
The ABCDEs of Melanoma.

The newsletter goes on to talk about how the Foundation had their graphic designer,
Joe Favale from Shine Advertising, redesign their order form mail piece to give it a
more modern design with an easier and more effective way to place an order.

The results were amazing.

\"We could not believe how fast orders came pouring in,\" said Mark Teich,
Publications Manager for The Skin Cancer Foundation. \"The amount of brochures that
normally takes 6 months to a year to go through was gone in less than 2 months. In
fact, we had to go on press a second time for more brochures, and it\'s looking like
we may need another press run soon.\"

To read this newsletter in full, please visit:
http://www.ballantine.com/som/2006/july/julyp.html


About The Ballantine Corporation:

Ballantine is a full-service direct mail company providing creative copy and design,
print production, mailing services and one-to-one marketing solutions. Established
in 1966, they bring a full plate of benefits to their clients including experienced
project support and aggressive pricing. Some of Ballantine\'s clients include The
Economist, Fast Company, Wall Street Journal, The Skin Cancer Foundation, Stamps.com
and Pitney Bowes.


About The Skin Cancer Foundation:

The Skin Cancer Foundation is the only global organization devoted exclusively to
the prevention, detection and treatment of skin cancer. The mission of the
Foundation is to decrease skin cancer incidence and mortality by means of public and
professional education, and medical research. For more information about the
Foundation, visit http://www.SkinCancer.org or call 1-800-SKIN-490.

Web Site = http://www.ballantine.com

Contact Details = Ryan Coté, Director of Marketing
The Ballantine Corporation
1700 Route 23 North
Wayne, NJ 07470
ryan@ballantine.com
973-305-1500 x206
http://www.ballantine.com